Dorset Privacy

1. Information Dorset Collects

Dorset collects and processes several types of personal information, including:

2. How Dorset Uses Your Information

Dorset uses your personal information for the following purposes:

• Dorset Services (Contract Performance):
  • Processing and managing Dorset vehicle rental bookings and agreements. Verifying your identity and checking you meet Dorset rental requirements. Facilitating vehicle collection and return processes. Processing payments and managing deposits and charges.
• Dorset Customer Correspondence (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information from Dorset. Responding to your inquiries and providing customer support for Dorset services. Notifying you of changes to Dorset services or policies.
• Dorset Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates by Dorset where you have provided consent or where we rely on a legitimate interest. You can opt out at any time.
• Dorset Improvements (Legitimate Interest):
  • Analyzing website usage to improve visitor experience and site functionality for Dorset. Conducting research to improve Dorset's vehicle fleet and services.
• Dorset Compliance (Legal Obligation):
  • Complying with legal, regulatory, and tax requirements applicable to Dorset. Preventing fraud and protecting the security of Dorset’s services. Resolving disputes and enforcing Dorset’s terms and conditions.

3. Information Sharing — Dorset

Dorset may share your personal information with:

• Dorset Providers: Third-party companies that help Dorset deliver its services, such as payment processors, IT support providers, and maintenance contractors. These providers are contractually obligated to protect your data.

Dorset does not sell your personal information to third parties for marketing purposes.

4. Dorset Security

Dorset maintains appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage can be guaranteed to be completely secure.

5. Dorset Data Retention

Dorset retains your personal information only as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary depending on the type of information and the processing context.

6. Dorset Rights

Under UK data protection law, people in Dorset have the following rights:

• Dorset Access Rights: Request a copy of the personal information Dorset holds about you.

To exercise these rights, please contact Dorset using the details below.

7. Cookies and Dorset Tracking

Dorset's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and personalize content. You can manage your cookie preferences through your browser settings.

8. Dorset Updates

Dorset may update this Privacy Policy periodically to reflect changes in its practices or comply with legal requirements. Updates will be posted on this page with a revised Last Updated date. Dorset encourages you to review this policy regularly.

9. Contact Dorset

For questions about this Privacy Policy or Dorset data practices, please contact us: